BACKGROUND

We had the opportunity to work with Ayampro, the management team of a renowned Ethiopian singer, to develop their artist's brand and expand their reach. Our team created a comprehensive business and branding strategy that included the development of a visually stunning and engaging YouTube channel, implementation of the right tools and technology, and execution of a targeted marketing campaign using social media and other digital channels.

Our efforts resulted in a significant increase in the singer's online presence and reach, with a notable boost in engagement and followers. The singer's YouTube channel became a hub of activity, featuring a steady stream of new music, videos, and behind-the-scenes content that helped the singer connect with their fans.

We are proud to have collaborated with Ayampro to elevate this talented artist's brand and expand their reach, and we look forward to continuing to support them in their future endeavors.

Work Done

  • Helping discover the brand’s voice
  • Redesign the brand Identity
  • Create content including social media
  • Help make the brand memorable
  • Synchronise the website, Youtube channel and social media
  • Integrate Google analytics and timely reports.

SUCCESS

Better brand efficiency and effectiveness in terms of recognition

Access to quantitative and qualitative insights with Google analytics integration of modern statistics.

Improved ROI 1200%: The success of the album titled Yene Habesha has been viewed 42 million times helping to increase subscribers numbers from 13540 to 148,000 and growing.

For more information about our Website design and Marketing management services and to discuss how we can help you, please contact us today.

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