BACKGROUND

WeAfric is a new African platform that is being progressively developed for the diaspora to connect with the homeland. Many Africans who have migrated or relocated to other parts of the world would need so much information, as they have so many questions – but one is not sure who to ask. They need to find somewhere to live, open a bank account, set up your internet connection – but they’re still getting used to the local language and culture. And most of all, they want to meet others who understand their situation, who share their interests and hobbies – other like-minded, new friends.

CHALLENGE

How do you create a great experience and a trusted community where the professional African diaspora feel at home around the world.

Approach

Deployed an agile organisational structure on Notion to manage the fast-paced startup environment that lead to a 50% increase in productivity, enabling fast activity cycles, open communication and self-managing teams.

Research

Since this had never been done before  – we knew we had to validate the proposition with users. To do this we used design research methods including customer focus groups, interviews with over 30 individuals from different backgrounds, as well as quantitative surveys.

SOLUTION

An online platform based on the concept which helps professional African diaspora members feel at home around the world.

From the moment they decide to move abroad until they’ve settled in and beyond – we want to make sure that they can enjoy their overseas experience to the fullest! Wherever in the world life takes them, the buna Communities would help them feel at home.

Inter diaspora connections within every global city and beyond

  • Network with interesting, African diaspora community members both online and offline
  • Build one's own network of like minded,  no matter where they live
  • Get in touch with people who share similar interests and experiences
  • Join exciting events to meet fellow expats
  • Get tips and information about their destination

SUCCESS

Our advance research-based iterative prototyping approach indicated that as one of the largest diaspora community for African people who live and work abroad, WeAfric will offer local as well as global networking opportunities, local events, and emigrant-relevant information.

Mid-fi wireframes

Final visuals designed on Figam and ready to export to Zeplin

Related Projects

We’ve done lot’s of work, let’s check some from here